Colgate Total IMC Analisys

MARKETING PLAN AND SITUATION ANALISYS The Toothpaste food market: check to surveys done by marketResearch.com and Red Summit Research (1) Americans, dog-tired US$ 5.2 Billions on verbal c be products. That follow represents an increase in 7% on the market gross gross sales over the previous year. general it increased 32.2% from 1996 to 2000 and its projected sales for 2005 amount US$ 6.7 Billion. The toothpaste and separate dentifrice products are the top oral care market account for US$1.8 billion remainder year. There are much than 300 companies that compete in the toothpaste market in the US. However, still a few stockpile significant shares of the overall market. Simmons market place Research Bureau (1) reports that 93% of US adults use toothpaste, so the industry is somehow mature. This Market is regulated by the FDA ? solid food and Drug Administration. The position is responsible to verify the products components, its effectiveness and as the potential con sequences to a human beings health.

According to Red vertex research (1), in that location are basically nine toothpaste types or segments split by their marketing focus and main ingredients: whitening / anti chump         Regular (fluoride) anti tartar / anti plaque          cook soda Desensitizing         Re mineralizing Anti gingivitis         Natural Childrens          The Market can also be divided as the next (2):         Sensory         Sociable         Worrier          autarkical M ain well-being sought         ! Flavor, package         Brightness of odontiasis and breath saddle sore         Decay and tartar prevention          worth Demographics         Children         Teens, young adults          puppyish families         Men Preferred brands         Colgate, Aim          miserly up, Ultra Brite, Aqua-Fresh         Crest, Colgate Total.         Brands on sale (1)          root system: www.ecrm-epps.com/Expose/V4_9/Oral.htm (2)         Source: Essentials of Marketing William D. Perreault, Jr., E. Jerome McCarthy, pg. 68 The market for toothpaste is highly competitive. Competitors include importantly hulking corporations with substantially great resources. The high degree of brandmark recognition and good will associated with many of the Companys brand names are important factors in ones ability to compete effectively . Competitors are able... If you need to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper