Effects of Gender in Advertising in Malaysia Context

Jurnal Komunikasi, Malayan Journal of Communication Jilid 27(1): 118-132 THE EFFECTS OF GENDER ad ON station IMAGE: THE MALAYSIAN CONTEXT Mohd. helMi Abd. RAhiM, NoRMAh MustAffA & lee sze MuN uNiveRsiti KebANgsAAN MAlAysiA liMKoKwiNg uNiveRsity of CReAtive teChNology Abstract It is said that sex advertisement has causa construction of sexual urge ideals in our society. It forms what atomic number 18 the agreeable and non acceptable temperaments, abilities, skills, activities and behaviors of both sexualitys. sexual urge advertising has also helped form a tool in advertising, that is to say gender tar conquering. This question focuses on the relevance use of gender advertising in advertisements, likeability of the use of gender advertising and science created through gender advertising in relation to the smear image as viewed by the Malaysian consumer. The research is to appoint both the positive and negative effect caused by the composit e means of gender advertising. The use of gender advertising posterior either make or break a send image. The recognition of these effects will in turn commit to positive usage of gender advertising that does not go beyond the purpose of selling brands to consumer.

The method active is the in-depth audience aided with visual facsimiles to 30 respondents of both genders s eliteively elect with criteria either they have involved with the product categories chosen or has had prior brand relationships. In conclusion, the results indicated that gender advertising, if used inappropriately will tarnish brand image an d will cause brand to be taken lightly as Ma! laysian consumer at present seek concrete information and representation of the brands. Keywords: gender advertising; brand-conscious; brand image; gender; repetitive exposure The Effects Of Gender Advertising On trademark Image: The Malaysian Context Mohd. Helmi Abd. Rahim, Normah Mustaffa & lee(prenominal) Sze Mun KESAN PENGIKLANAN GENDER TERHADAP IMEJ JENAMA: KAJIAN...If you want to get a full essay, distinguish it on our website: OrderCustomPaper.com

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